
Johnson Senate campaign poster - 1941, The Years of Lyndon Johnson: The Path to Power
Johnson's Hill Country electrification bridged multiple frontiers:
[ITEM REMOVED] - Chart created by author
Taming those frontiers was historically significant for many reasons:
Within six months, the PEC became the largest U.S. electrical cooperative and remained so until 1980. Its success was a model for other rural communities advocating for resident-controlled electrification. The PEC was an important voice in the National Rural Electric Cooperative Association's (NRECA) formation.
PEC logo - 1938, Pedernales Electric Cooperative
NRECA logo - 1942, National Rural Electric Cooperative Association
PEC's impact - Feburary 20, 2023, Hill Country resident, Charlie Haydon, personal interview with author
"Johnson City: Home of the World's Largest Rural Electrification System" - 1939, The Years of Lyndon Johnson: The Path to Power
Johnson promoting electricity - 1939, Sussex Rural Electric Cooperative
By providing an expanded customer base, Hill Country electrification stabilized the LCRA and facilitated additional hydroelectric dam construction. Today, the LCRA provides electricity to 30+ utility companies. Hill Country electrification also weakened TPLC’s monopoly. According to Johnson, some electric companies “called me a communist," but residents welcomed the lower electric rates. [1]
PEC rates versus TPLC - January 26, 1939, Lyndon B. Johnson Presidential Library
"LCRA electric and water service areas" - 2023, LCRA
Hill Country electrification greatly enhanced Johnson’s political power. Roosevelt even offered Johnson the REA Administrator post, which Johnson declined.
Johnson's declination - July 29, 1939, Lyndon B. Johnson Presidential Library
Roosevelt’s response - August 2, 1939, Lyndon B. Johnson Presidential Library
Johnson newspaper article - 1939, Lyndon B. Johnson Presidential Library
Johnson lost a 1941 U.S. Senate special election, but won a seat in 1948, partially campaigning on his electrification successes.
Johnson Senate campaign poster - 1941, The Years of Lyndon Johnson: The Path to Power
Johnson Senate campaign - 1941, The Dallas Morning News
In 1964, Johnson became one of only a few people to win every federally-elected position—a distinguished political career that began with a campaign to get power for the people.
NRECA Tour - 1964, NRECA
Presidential Inauguration - January 20, 1965, Joint Congressional Committee on Inaugural Ceremonies
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Today, the PEC provides electricity to 1,000,000 Americans—a lasting impact that began with Johnson’s frontier vision decades ago. While Texas Hill Country electrification is often overshadowed by Johnson’s later Great Society achievements, the historical significance it held for Johnson and his fellow Hill Country residents is summarized by Johnson himself:
"Of all the things I have ever done, nothing has given me as much satisfaction as bringing power to the Hill Country of Texas.” - Lyndon Johnson
- Pedernales Electric Cooperative website
[1] - Cooperative.com: Rural Electric Magazine